Bedel Financial:

Plan for Tomorrow

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The Challenge

As the world entered the summer of 2020, there seemed to be no end in sight for the COVID-19 pandemic. The team at Bedel Financial wanted to create a campaign that was positive, inspirational, and forward-looking.

The Solution

I created the tagline “Plan for Tomorrow” as a way to inspire potential audiences, as well as allow them to dream. I wanted to give the audience permission to “think” about tomorrow, so I created a diverse ad set that provided a blank slate to the viewer.

This approach served two purposes; it allowed the audience to dream of a future where things returned to normal, and it also reminded them to consider a future that included financial planning and investing.

The Result

The campaign was well received. The ads resulted in more prospects for Bedel Financial and it also saw high engagement with existing clients.