The Brickyard Battalion:

You. Belong. Here

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The Challenge

The Brickyard Battalion is an Indy Eleven Professional Soccer supporter’s group that wanted to increase its membership and social media engagement while showcasing its mission and values.

The Solution

I created a simple yet powerful tagline that would speak to multiple potential audience members at the same time. You. Belong. Here.

Along with the tagline, I produced a commercial for The BYB that featured group members from all walks of life. The spot highlighted one of The BYB’s strongest assets as an organization; diversity and inclusion.

The Result

The tagline went on to be used in multiple outlets and formats for The BYB. It, along with the commercial, was featured on local news outlets, and has since helped spread awareness of The BYB’s mission and values; leading to an engaged audience and new members.