Timmy Global Health:

End-of-Year Campaign

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The Challenge

Timmy Global Health is a non-profit that has a mission to empower communities to address health disparities in a sustainable way.

To close out a volatile and uncertain 2020, Timmy wanted a fundraiser to jump-start their 2021 efforts.

The Solution

To reach fundraising goals, I worked closely with staff and leadership at Timmy Global Health to execute a campaign that relied on powerful storytelling that was reinforced with frequent and consistent messaging.

Social media was leveraged along with a robust email campaign that focused on driving engagement and showcasing the impact of donations.

The Result

Thanks to a generous dollar-for-dollar match, the kickoff to the campaign was a huge success. Timmy Global Health finished the year strong with a new set of recurring monthly donations.